Daniel Craig visits the OMEGA factory in Villeret, Switzerland

The actor sees production of the new OMEGA Seamaster 300 “SPECTRE” Limited Edition, which will go on sale in September.

Daniel Craig has made a special visit to the heart of the Swiss watchmaking industry for the inauguration of the OMEGA factory in Villeret, Switzerland. The actor who reprises his role as James Bond in SPECTRE, the 24th Bond adventure, was given a guided tour, as well as exclusive access to the factory’s assembly line. During the visit he was also shown production of the new OMEGA Seamaster 300 “SPECTRE” Limited Edition.  

The watch features a bi-directional, rotating diving bezel, made from black, polished ceramic, combined with a LiquidMetal® 12 hour scale, so that time can be kept with any country in the world.

Other unique features include the “lollipop” central seconds hands, as well as the 5-stripe black and grey NATO strap. On the bracelet’s strap holder, the 007 gun logo has been engraved.

Each watch has its own unique serial number engraved on the back along with the SPECTRE film logo, celebrating the latest on-screen adventure. Inside, the watch is driven by the highly innovative OMEGA Master Co-Axial calibre 8400, a revolutionary movement in its own right.

This special timepiece will be limited to just 7,007 pieces. It will be available in selected boutiques from September.